RAD Propulsion has partnered with Charged Marine to support its commercial expansion in the United States and Canada.
The strategic collaboration follows the opening of RAD Propulsion’s new office in Charleston, South Carolina, toward the end of 2025. Under the agreement, Charged Marine will provide market development, business engagement, and go-to-market support across both countries as RAD builds its US-based manufacturing, product development, and sales teams.
The collaboration focuses on developing strategic relationships, supporting pilot deployments, and increasing awareness of electric propulsion solutions across recreational, commercial, and workboat segments. Initial activities under the agreement will include targeted outreach to OEMs, fleet and commercial operators, marinas, and ecosystem partners, alongside support for demonstrations and pilot programs designed to validate market demand and accelerate adoption.
Simon Payne, sales director at RAD Propulsion, commented, “North America represents a significant growth opportunity for us. As demand for zero-emission marine solutions continues to grow, having strong local expertise is critical. Charged Marine brings deep industry knowledge, particularly around infrastructure, along with trusted relationships that will help us engage OEMs and operators more effectively.”
RAD Propulsion’s electric propulsion systems are already deployed in multiple international markets, delivering reliable, scalable zero-emission performance across a wide range of marine applications. This collaboration strengthens its ability to navigate the rapidly evolving North American electric marine ecosystem while maintaining a disciplined, partner-driven approach to growth.
Ollie Danner, founder of Charged Marine, added, “RAD has established itself as a technology leader in electric marine propulsion. Our role is to support its North American strategy by facilitating introductions, advancing pilot opportunities, and helping convert market interest into long-term commercial relationships.”
