CHC Navigation (CHCNAV) has revealed a milestone in its Surveying & Engineering product portfolio with a branding initiative to redefine its visual identity.Â
According to CHCNAV, the strategic transformation includes several elements that underscore the company’s commitment to innovation, progress, and unwavering excellence.
Distinctive Orange Design of GNSS Receivers
In a departure from the classic blue color of its GNSS receivers, CHCNAV has changed its logo icon and protective bumper to a vibrant orange, marking a symbolic evolution. The change is said to reflect a commitment to cutting-edge technology and a dedication to excellence.
Reasoning Behind Orange
The CHCNAV logo is a unique combination of dark grey and orange, symbolizing the company’s commitment to technology leadership, customer satisfaction, efficiency, and a forward-thinking mindset. According to CHC Navigation, the adoption of orange for its Surveying & Engineering products demonstrates the company’s embrace of change and confident outlook.
Unified Brand Consistency
To ensure a seamless and unified brand experience, CHCNAV’s website is also expected to undergo a comprehensive refresh shortly. All Surveying & Engineering solutions visuals and datasheets will transition to a vibrant orange palette, presenting a consistent look and feel across all platforms.
Upcoming Product Update
Beginning January 15th, 2024, all GNSS smart antennas will be shipped in a distinctive orange color. According to CHCNAV, this alignment with the refreshed brand identity not only demonstrates a commitment to visual cohesion but also represents a step toward a future where precision, reliability, and innovation seamlessly converge.
